Cathy’s resume tells a thoughtful soul search of her own; founding her own small design firm, Visually Speaking, teaching design for nine years at her alma mater, Creighton University, and big agency life with six years at Bailey Lauerman where she created award-winning work for brands like Union Pacific, The Nature Conservancy, Omaha Community Foundation and AIGA Nebraska Chapter.
Mediums: No specialty noted.
For more information, visit the artist's website at http://www.cathysolarana.com.
Location: Downtown; Grain Silo 3417 Vinton Street Omaha, NE
Owner: Emerging Terrain
Series: Stored Potential
Additional Information: Influenced by the structural elements of grain elevator architecture, Omaha graphic designer Cathy Solarana chose the subordinate drive shed as her focus of exploration. Drive sheds had their own structural and functional personalities despite being dwarfed by the huge multi-barreled contiguous white concrete cylinders they served. Cathy Solarana believes good design comes from inside the project — one must understand the depth of something before it can be communicated to the world. This is why she begins each project with thoughtful research into what the brand stands for now, and what its hopes to communicate in the future. Through Cathy’s exploration into grain elevator structure, she created an iconic design style of a simple line and shape. Together with graphic bold colors the drive shed becomes the focal point, rather than a supplemental structure. The use of scale pays homage to its purpose. The giant wheat stalk stands as a representation of all the grains that have filled the silos and fed families, not just in consumables, but as an employer, customer, investor, and a vital commercial hub, for generations. The striped curve pattern in the background is an abstraction inspired by a hand forged silo in rural Nebraska from the 1930′s.