Erica is Senior Art Director at Bozell. In her 14 years with Bozell, Erica has produced award-winning work for many of the agency’s largest clients, including First National Bank, Westlake Ace Hardware, Mutual of Omaha, MidAmerican Energy and the YWCA.
Mediums: No specialty noted.
For more information, visit the artist's website at http://bozell.com/people/erowe/.
Location: Downtown; Grain Silo 3417 Vinton St. Omaha NE
Owner: Emerging Terrain
Series: Stored Potential Two
Additional Information: ‘Google Map’ by Erica Rowe and Byran Mohr is a reminder of the domination of technology in our mobility. Using the familiar icons of Google Maps overlaid with a simplified depiction of the Omaha Riverfront Trail, they created their banner as an illustration of the increasing merging of transportation and technology. Erica and Bryan began their explorations for this project by considering how long it had been since either used a printed map to find their way. How outmoded is travel that involves buying a map, asking a stranger for directions, or even just trekking on until discovering the destination and many unexpected discoveries along the way. We now rely on little arrows on a screen to direct our way from A to B, with accuracy and dependability, and perhaps even a shifted perception of space, time, and a visual connection to our mobility based on digital representation. The artists believe Google is, and will continue to be, one of the leading forces in the information transportation revolution–turning our world into a more technologically accessible and interpretive landscape. They point out that it is Google who has driven every inch of the country to bring us ‘street view’ of our very own homes and driveways.